BRAND COLLABORATION
Where craft meets longevity.
A long-term collaboration between KURO Hair, Kerasilk and Tess van Zalingen — built on craft, trust and a shared vision of premium hair, sustainable couture and editorial storytelling.
THE PROJECT
Kerasilk asked KURO Hair to translate the brand identity into hair looks that match the refinement of the brand. As a premium hair brand within Kao Salon Division, Kerasilk stands for precision, softness, clean beauty and lasting quality.
For this collaboration, the connection was made with designer Tess van Zalingen. Her work in sustainable couture naturally aligns with the world of Kerasilk: clean, considered, elegant and rooted in craft. From that shared aesthetic, a collaboration developed across multiple seasons.
KURO Hair brought hair direction, creative vision and salon expertise together to make Kerasilk visible on the runway, in editorial shoots and during exclusive brand activations.
Long-term partnerships create the kind of creative depth a one-off project never can.
A MULTI-SEASON COLLABORATION
The collaboration between KURO Hair, Kerasilk and Tess van Zalingen took shape at several major European fashion moments. KURO Hair created the hair looks for Amsterdam Fashion Week and Copenhagen Fashion Week in 2023, and returned to both runways the following season.
Beyond the shows, various content moments were developed to carry the Kerasilk story beyond the catwalk — including a shoot with Elouise van Oranje, a private show in Amsterdam in 2025, and a content day with Geraldine Kemper and Lais Scarlett.
Each project gave KURO Hair room to reinterpret the Kerasilk identity — not as isolated styling, but as part of a larger visual story in which hair, fashion and brand moved in one direction.
THE APPROACH
01
Kerasilk calls for hair looks that feel refined, clean and premium. No over-styling — hair that strengthens the quality of the brand. Think soft movement, healthy shine, controlled texture and a finish that feels luxurious without being forced.
02
Tess van Zalingen's designs connect naturally with Kerasilk. Her sustainable couture is precise, feminine and layered. KURO Hair translated that world into hair looks that support the silhouette while remaining editorial enough for fashion week, content and campaign imagery.
03
KURO Hair brought technical expertise and creative translation together. From salon knowledge, hair health and editorial styling came looks that work on the catwalk yet remain recognisable as premium beauty imagery.
Kerasilk × KURO — film
FROM THE BRIEF
A partnership that doesn’t just show craft, it builds legacy.
KERASILK × KURO
WHY WE WORK LONG-TERM
At KURO Hair we believe the strongest creative collaborations are not born from a single production, but from relationships that are allowed to grow. That is why we prefer long-term partnerships with brands, designers, influencers and creatives — often over two to five years.
In such a collaboration, more trust, depth and room emerge to truly understand a brand. Strong creative partners also bring their own network, opening opportunities that a one-off project often cannot reach.
The collaboration with Tess van Zalingen shows this clearly. Through that relationship, KURO Hair was involved in the opening of an exhibition by fashion photographer Jasper Abels — held in a large church in Zwolle, with a remarkable moment when international model Gia Bab presented the exhibition book to King Willem-Alexander.
For KURO Hair, this shows what becomes possible when the right people, brands and creative worlds keep strengthening one another.
A PARTNERSHIP THAT KEEPS GIVING
The collaboration between KURO Hair, Kerasilk and Tess van Zalingen is an example of what happens when brand values truly align. Kerasilk brought the premium hair identity. Tess van Zalingen brought a world of sustainable couture. KURO Hair brought hair direction, creative translation and technical expertise.
Together we created work that went beyond a single campaign — from Amsterdam Fashion Week and Copenhagen Fashion Week to content days, private shows and cultural moments with wider reach.
For KURO Hair, this is exactly the kind of collaboration we want to build: long-term, substantively strong and visually distinctive — focused not only on visibility, but on value that keeps growing.
CREDITS