Some nominations feel like more than just a proud news moment. For KURO, this is one of them. This year, both Wiardi and Bianca have been nominated for the Coiffure Award 2026. Wiardi in the women’s category for South Holland and Bianca in the men’s category for South Holland. Bianca has also been nominated for the Consumer Award.
What makes these nominations even more special is that they say more than just technical skill. They reflect KURO’s creative direction. About image, signature and the ability to translate hair into something that feels fashion-led, yet never distant. Wiardi’s and Bianca’s collections show exactly that: two different creative handwritings, connected by the same love for shape, texture and a strong visual instinct.
A special moment for KURO
For Wiardi, this nomination is especially meaningful because it was the first campaign he created for KURO. In that collection, he consciously wanted to bring two worlds together: his own signature and KURO’s DNA. Not as separate elements, but within one visual language where you can immediately feel both. He also looked back at KURO’s first campaign, with that characteristic light blue, and wanted to bring that feeling back in a richer, more layered 2.0 version.
That also says a lot about who Wiardi is within KURO. In an earlier interview on the KURO journal, he shared that he spent years as Bianca’s first assistant, has extensive editorial experience and already won a Coiffure Award in 2025 in the women’s category for North Holland and Flevoland.
Wiardi’s collection: creative, but always fashionable
What stands out in Wiardi’s collection is the balance between creativity and wearability. Or rather, between experimentation and a strong sense of fashion. His starting point was clear. The hair could be expressive, but it always had to stay fashionable.
You can see that in the different looks. In one image, he worked with a sleek base, donuts and a wig construction that was eventually shaved back into a sharp, almost graphic bob. Simple in concept, but all the stronger because of it. In another look, he started with natural curls and reshaped them into something more modern. The classic was pushed into something edgier, without ever feeling forced.
The waved look also shows clearly how Wiardi works. Not everything was fixed in advance. On set, there was room to build, observe, reshape and keep refining until the image carried exactly the right tension. That speed and flexibility also come from his backstage experience, which allows him to translate an idea into something visually striking very quickly. In his earlier interview on the KURO journal, that way of working already comes through very clearly.